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电子商务专业英语(书店编码:2149003) |
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主要内容:
本书作为电子商务的英语读物，重点在于介绍基本概念和理念，因此全书分为四部分依次叙述了电子商务概况、电子商务的网络平台、电子营销和因特网购物的过程；B2B、B2C、拍卖、智能代理以及广告等电子商务的应用；电子支付与协议、电子支付系统、电子营销的商务模型、一对一营销、供应链、企业资源计划、电子商务安全等基础设施；电子商务中的法律、道德以及经济事务。
本书既可以作为电子商务相关领域专业技术人员、高级管理人员的参考用书，也可以作为高等院校电子商务或相关专业的专业英语阅读教材，或者相关企业的培训教材。
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本书目录:
Part One Foundation of EC
Unit 1 Overview of Electronic Commerce
Unit 2 The Internet,Intranet and Extranet
Unit 3 Introduction of Electronic Marketing
Unit 4 Procedure for Internet Shopping
Part Two Applications of EC
Unit 5 Business-to-Business Electronic Commerce
Unit 6 Business-to-Consumer Electmnic Commerce
Unit 7 Auctions
Unit 8 Market Research and InteHigent Agents
Unit 9 Advertisenlent in EC
Part Three Infrastructure and EC Support Services
Unit 10 Electronic payments and protocls
Unit 11 Primary Electronic Payment Systems for Ec
Unit 12 Typical Business Models of Electronic Marketing
Unit 13 One-to-one Marketing
Unit 14 Supply Chain and Their Management
Unit 15 ERP,Supply Chain and EC
Unit 16 Securitv in EC
Part Four Legal,Ethical and Economical Issues in EC
Unit 17 Legal and Ethical issues in Intemet
Unit 18 Some Issues in Digital Economy and Success Factors
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